Every day we strive to work in harmony with nature and humanity. And we are aware that it is not easy because we are a brand that puts products on the market.
First of all, we work to minimize waste in all stages of production. We create high-quality products because they last longer and take much more time before ending up in the trash. Therefore, we adopt a slow production because we know that industrial and mass production can generate more waste, as well as consume a lot of energy.
There are things that consumers can’t see from the outside, but that allow us to reduce our impact on the environment. Our skincare, for example, is made with professional-grade formulas, so it is much more effective compared to a traditional product. Having an effective product helps to extend the life of the packaging, because by consuming less, it obviously lasts longer.
The cardboard packaging for skincare uses 40% less material than a traditional box. In addition, we don’t use glue to package it, but the package is kept closed by two easily reusable rubber bands.
The primary packaging (the bottle or jar that contains the product) is also fully recyclable. We have chosen to use plastic materials such as HDPE or LDPE or PET for these containers. These materials mostly come from circular production and are themselves recyclable. But the most important thing is that they provide high product protection. Don’t forget, you gonna be slathering that cream on your skin, so the container gotta be bacteria-free.
Even for the perfumes in the “N series”, we have chosen to focus on quality and create them with a high concentration of essence. This way, a small amount of product is enough to achieve an excellent effect. And for those who love long-lasting fragrance and want to smell it on themselves even after a whole day, we recommend spraying it multiple times. This reduces the production process and consequently the consumption of chemical materials.
When it comes to perfumes, the ideal material is glass, which, as everyone knows, is the ultimate recyclable material. Glass, in fact, can be recycled practically indefinitely. Along with glass, we use aluminum, another highly recyclable material.